Artificial Intelligence and Localization: How AI Is Changing the Landscape

by | May 15, 2021

The translation and localization industry is undergoing a tremendous amount of change thanks to artificial intelligence (AI). The type of localized content that top-notch translation management systems (TMSs) are able to offer today is dramatically different from what was possible in the past. Artificial intelligence and localization were made for each other. In this article, we discuss how AI is changing the landscape of the localization industry. But first, let’s talk about the role of machine learning and deep learning in AI-driven localization.

Artificial Intelligence and Localization

Machine learning is a technology that tracks patterns present in the way content is spoken, written, and translated. AI uses ML to identify these patterns, which allows it to fine tune localization. The more you expose localization to AI technology, the more accurate the ML algorithms become.

Deep learning is a facet of AI that mimics the function of the human brain. DL technology can track changes in language nuances in real-time and respond smartly with the correct solution.

How Artificial Intelligence Is Changing Localization

AI, powered by ML and DL, enables the localization of content during its translation. Instead of words and phrases just being directly translated with the possible loss of context, the essence of the content will be automatically realized. Here are four ways artificial intelligence and localization work together to improving the localization process.

1. Artificial Intelligence Is Making Localization More Authentic

AI-based technologies can track the evolution of language and can identify if a translated word is outdated or doesn’t make sense. They are also able to pick out phrases, idioms, and sayings specific to a particular language. The great thing about AI is that it can track and accommodate language changes at the most minute, regional level. AI can also be used to accurately translate unconventional languages, such as those that read right to left.

2. Artificial Intelligence Allows Localization to Stay Current

AI works in real-time. It can processes massive amounts of information, extract data from analytics reports, and identify speech and writing patterns. ML and DL are then used to apply meaning and sense to the data gathered.

By analyzing millions of records, AI is able to find and flag any new slang that has become common in a language. This means that the most current language patterns will be automatically incorporated into the localized content. Similarly, any changes in the spelling or grammatical nuances of a language will also be identified.

3. Artificial Intelligence Is Making Localization Significantly Faster and More Efficient

Traditional localization tools may be great at translating content accurately, but they’re not necessarily fast enough. Working together, artificial intelligence and localization significantly reduce the time it takes to localize content effectively. Because AI can get the job done more quickly, companies can localize their content at a much lower cost. In fact, if a website needs to be localized for multiple geographies, then leveraging the immense power of AI is the best way to proceed. Because AI can track the most recent and most minute changes in languages, less time needs to be spent by human editors, and the localized content can be launched into the world much faster.

4. Artificial Intelligence Has the Power to Localize Images and Audio

The ability to localize not just text but also images and speech (audio) is probably one of the most significant developments in the field of AI. By localizing images and audio, a website becomes more accessible to all types of visitors. With the help of AI, it becomes infinitely easier for brands to ensure that all their content is fully localized to their target audiences.

Artificial Intelligence and Localization: Why Use Localize?

At Localize, we have many years of experience translating and localizing content for brands across a wide range of industries. We adopt industry best practices and cutting-edge localization technology, including AI. This enables us to offer you the most accurate and authentic results. Reach out to us today to speak to a member of our team.