In today’s world, highly developed markets are very competitive, and this is one reason why aspiring global brands venture abroad. The possibility of discovering new audiences in uncharted territory can be appealing when...
How to Master Local SEO for More Customers Worldwide
You might be managing your website localization really well, but are you paying attention to localizing your SEO? If you have just rolled out a different language version of your website without also taking care of local...
Localization Management: 6 Ways to Get It Wrong
Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with...
Localizing for Russia
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing for Russia. So, Let’s...
Translation and Localization: Why Empathy Matters During Difficult Times
COVID-19 is still ravaging the world and many countries have almost gone bankrupt trying to stem its spread. Companies around the world have been forced to either fire employees or discontinue operations because of...
Using Transcreation to Prevent Marketing Blunders
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for...
Localizing for Korea (Both North and South)
E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous country,...
Artificial Intelligence and Localization: How AI Is Changing the Landscape
The translation and localization industry is undergoing a tremendous amount of change thanks to artificial intelligence (AI). The type of localized content that top-notch translation management systems (TMSs) are able to...
Choosing an App Localization Tool: 6 Things to Look for
Are you planning to invest in app localization? Choosing the right localization tool is very important to ensure that your app is localized correctly and authentically. In this guide, we give you seven pointers on how to...
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