As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
New and advanced technologies have truly revolutionized the way brands localize their content. One such technology is translation memory. Many kinds of translation memory software are available, which mostly form part of a larger translation
If you are embarking on a localization project, your first step should be to assemble a localization team of committed people. The collaboration of project managers, translators, proofreaders, and others is simply essential to produce
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda. Who Speaks French? French,
E-commerce is booming like never before. This is partly due to the COVID-19 pandemic that has forced people to change their purchasing behavior to online shopping. Many of these consumers will not be going back
After the UK finally left the EU, Germany became the largest e-commerce market in Europe. Considering that German is the 10th most used language for websites, localizing for Germany is undoubtedly a smart move. Here
It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not
In today’s world, highly developed markets are very competitive, and this is one reason why aspiring global brands venture abroad. The possibility of discovering new audiences in uncharted territory can be appealing when the competitive
You might be managing your website localization really well, but are you paying attention to localizing your SEO? If you have just rolled out a different language version of your website without also taking care
Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for
What do you think of when you hear or read the phrase Japanese aesthetic? Maybe balance and structured beauty come to mind, exemplified by traditional Japanese gardens, paintings, and the art of calligraphy. Everything is
This post is about Brazil’s lucrative ecommerce market. To enter this market, your site needs to be in Brazil’s official language, one of the most widely spoken languages in the world – Portuguese. If you
The islands that make up the country of Japan contain the world’s third-largest economy. If you plan to enter this lucrative market, you need to understand the importance of translating and localizing for Japan. Because
Whether you’re just starting out in the global marketplace or looking to expand into other markets to obtain a more international audience, planning for localization is necessary if you want to succeed. It’s important to
The acronym GILT stands for GLOBALIZATION INTERNATIONALIZATION LOCALIZATION TRANSLATION. These terms all refer to the activities that businesses engage in when they go global. Of the four terms, translation is the most easily understood because it simply
For most international companies, a translated and localized website isn’t something that’s just nice to have. Rather, it’s a must for serving existing and new online customers in any targeted locale. Here are ten reasons
It’s not uncommon for businesses to discover they are somehow reaching out to audiences they hadn’t intentionally targeted. This kind of international business could take the form of surprise orders or web traffic coming from
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