The digital economy today has allowed for plenty of connectivity, which is a fantastic thing. It’s a fantastic thing because it allows businesses to connect with the larger global market in the simplest ways possible.
English is one of the most valuable languages in the world. In fact, it’s probably the most valuable. It’s the official language of the NATO, the UN, and the EU. It’s also the most widely
The average business exists in a much more competitive world than it did previously. There are several strategies and tactics that it must rely on to survive in a global business landscape. One tactic is
Companies selling products and services in various countries around the world has become increasingly common. Many organizations are now global entities with offices and marketing throughout the world. Localization has been a common denominator in
So, you’re done with the latest localization project. You’ve pretty much expanded into a new territory and have managed to capture the local market. Well, good for you. But, now you’re looking for a new
The process of localization involves adapting services, content and products to a specific locality or regional market. It not only ensures adherence to local languages, but also to local culture, political and legal policies. In
There are plenty of countries that are ripe with opportunity in terms of business. Indonesia is one of them. But, how do you localize for Indonesia? Well. If there’s one thing we know by now,
Integrating SEO into localization is something that businesses either have no clue of or get completely wrong. In fact, several surveys have found that most businesses seem to have no idea of how to use
Gaming is an industry that might be relatively new, but it hardly took a few years to become the giant it is now. In fact, it’s also an industry that has led the way in
One of the best ways to increase the number of users and revenue for your game is through localization. However, localization is an extremely meticulous process as it requires large-scale planning right from the time
In this day and age of globalization we are constantly interacting with people from different countries and different cultures. Be it for work or for social reasons, there is no avoiding crossing borders, even if
Today’s traveler is the digital traveler and he/she is looking for the best possible options. This traveler wants everything, from the ideal room to the ideal sightseeing tour. In other words, if you’re a travel
Mobile apps have indeed become a part of our everyday lives. Every remote corner of the world has more access to mobiles than it does to desktops. Therefore, mobile apps are in fact the big
In a globalized business landscape, you need to develop the ability to communicate in multiple languages if you intend to make an impact in a foreign market. This is rule number one as far as
Translation can be a complex process. However, the market isn’t going to wait for you. In fact, it can be cold and merciless. But, as they say, the most successful businesses are the ones that
When customers purchase a product or a service, the transaction isn’t exactly a simple one. On the surface, it might appear so. After all, aren’t they just buying a product they need? As long as
It’s the age of the apps! Close to 197 billion apps were downloaded globally in 2017 according to a Statista survey. By 2021, experts predict downloads could reach 352 billion worldwide! Apps take up 90%
Localization, as you know it, is the latest buzzword in the consumer industry, and essentially implies adaptation of your products and services to align them with the local cultural and linguistic demands and preferences of
Localization refers to ensuring your products and services as well as the functioning of the backend of your organization are tweaked so that they work for local customers. There are various types of localization technology
So, you’ve made the decision to localize your website. Well, that’s a smart move. However, the decision to localize your website is just the initial step. The actual hard part comes when you have to
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