Marketing to Women Around the World

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...

Human Translation vs. Machine: Who Wins?

Human Translation vs. Machine: Who Wins?

It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...

5 Tips For a Great Localization Strategy

5 Tips For a Great Localization Strategy

The top businesses in the English-speaking world, irrespective of which niches they are in, have significantly impacted every country they’ve set foot in. But have you ever wondered how they achieved their successes? Sure,...

Why You Need a Localized SEO Strategy

Why You Need a Localized SEO Strategy

Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local business to go global...