Translating Your Website

10 Great Reasons to Translate Your Website

Why do many of today’s digital businesses consider translated websites a necessity rather than something simply nice to have? In the age of digitization, a website is not merely a communication tool – it’s a

UX Writer

What Is a UX Writer’s Role in Localization?

You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They

eCommerce Localization Best Practices

Localization involves transforming your website to conform to a foreign country’s unique language and cultural norms, and a strong eCommerce localization strategy is critical for businesses that want to generate sales in different countries. If

Translation Management System

What Is a Translation Management System (TMS)?

A translation management system (TMS) is a project management application that can automate and streamline various aspects of your localization workflow. A typical TMS supports complex translation projects and eliminates the repetitive and laborious manual

Translating Emojis

Translating Emojis: 6 Tips for Emoji Localization

Emojis, or emoticons, might seem like a straightforward bit of fun that transcends spoken and written language. However, they aren’t as universal as you might believe: these small symbols can mean different things to people

using transcreation

Using Transcreation to Prevent Marketing Blunders

Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for

content translation

Digital Content Translation: 5 Reasons to Do It

No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can

human translation

Human Translation vs. Machine: Who Wins?

It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have two options to

data localization

How Data Localization Drives Economic Growth and Employment

Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth Industrial Revolution. Data gives

Localizing for Korea

Localizing for Korea (Both North and South)

E-commerce is a key component of the overall consumer market in South Korea, a country where 99.2 percent of households have internet access. If you want to resonate with your target audience in this prosperous

localized seo strategy

Why You Need a Localized SEO Strategy

Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local

4 Translation and Localization Trends for 2020

Marketing content has been widely digitized all over the world to make it available to every type of consumer. While a majority of this content is still in English, the need to localize the content

The Meaning of Colors Across Cultures

People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color

Website Localization Best Practices

Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,

Increase Retention Through Localization

How to Increase Retention Through Localization

Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention by delivering