Localization in the Middle East

Localization in the Middle East

The Middle East represents a booming ecommerce market that your international business can't afford to ignore. Moreover, the B2C (business to customer) ecommerce market has been undergoing a pivotal shift as demonstrated by...

Marketing to Women Around the World

Marketing to Women Around the World

For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...

Human Translation vs. Machine: Who Wins?

Human Translation vs. Machine: Who Wins?

It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...