When translating a website, it is important that you don’t just literally translate text. In many cases, the target language does not have a literal translation for your content. In other cases, cultural differences might
The digital economy today has allowed for plenty of connectivity, which is a fantastic thing. It’s a fantastic thing because it allows businesses to connect with the larger global market in the simplest ways possible.
Centralization is the answer to procurement today. It’s just how it is. You see, the average Chief Procurement Officer or CPO doesn’t deal with just a handful of sourcing categories. The global enterprise is larger
People often confuse the terms SEO translation and localization, thinking they are the same thing. Although both are related to translation, SEO translation and localization are two different processes. There could be numerous reasons for
Why do many of today’s digital businesses consider translated websites a necessity rather than something simply nice to have? In the age of digitization, a website is not merely a communication tool – it’s a
Every website has a set of words that are used often to describe the product or present the message of the brand. Certain catchphrases, mission statements, taglines, and so on are used regularly along with
The way that you communicate with your target customers is crucial if you wish to expand internationally and do it successfully. Localization is the key to attracting and engaging new audiences in different parts of
So, you want to run a successful business that runs on an international level. You create content, trying to engage your target audience overseas but, for some reason, your content localization strategy is ineffective. Why
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of potential. And,
You may have heard of the term ‘UX writer’ and may have wondered what a UX writer does. A UX writer is someone who writes to produce the best user experience for their audience. They
If you are curious about localization in Taiwan, you’re not alone. The cultures of the world are fascinating in their diversity of customs and traditions. People in different countries will have very different beliefs and
According to statistics, a whopping 74% of internet users are not native English speakers. Therefore, a multilingual website is critical if you’re looking to expand into new markets where potential customers speak different languages. The
What Is the Difference Between Localization vs Internationalization? Expanding into new markets gives you access to a broader audience, but it also comes with a variety of challenges. Preparing products, branding, customer service, and other
Broadly speaking, a translation management system (TMS) is software designed to manage the translation and localization process. Language service providers help to organize the translation workflow, track the progress of localization projects, and reduce time-consuming manual tasks via automation. A TMS enables your global business to easily
Localization involves transforming your website to conform to a foreign country’s unique language and cultural norms, and a strong eCommerce localization strategy is critical for businesses that want to generate sales in different countries. If
A translation management system (TMS) is a project management application that can automate and streamline various aspects of your localization workflow. A typical TMS supports complex translation projects and eliminates the repetitive and laborious manual
Emojis, or emoticons, might seem like a straightforward bit of fun that transcends spoken and written language. However, they aren’t as universal as you might believe: these small symbols can mean different things to people
Translation is the verbatim transfer of text from one language to another. On the other hand, transcreation (translation + creation) is the act of changing words and phrases to make their meanings culturally appropriate for
No brand in the modern world can grow if it relies on just one language to get its message across. Simply put, the more languages you optimize your website for, the more people you can
As a marketer, it may seem logical to want to market your product and sell to as many customers as possible. However, this approach is a sure-fire way to quickly blow through your budget with
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