It is a matter of debate whether Artificial Intelligence (AI) will eventually replace human labor. For all multi-national businesses, content translation has become a key tool for communication and growth. Companies have...
International Keyword Research: Its Importance for Your Global Brand
Developing target-oriented international keywords is becoming increasingly important for successful marketing campaigns for any global business. If you plan to launch your brand in a new foreign market, one roadblock on...
Cultural Differences: 9 Surprising Customs From Around the World
Localization is essentially a way to make your product or service appear as if it was developed for people in the local market. Cultural localization means using local customs, societal codes and values, acceptable colors,...
How Ecommerce Personalization and Localization Can Reduce Your Bounce Rate
Did you know that many ecommerce stores die because of their high bounce rates? Why? The answer is simple: if your targeted consumers are quickly leaving your site, they aren't buying. The goal of your ecommerce store is to...
5 Tips For a Great Localization Strategy
The top businesses in the English-speaking world, irrespective of which niches they are in, have significantly impacted every country they’ve set foot in. But have you ever wondered how they achieved their successes? Sure,...
Why You Need a Localized SEO Strategy
Website localization comes with a set of challenges, and one of the greatest is the need to localize your content for a target audience in another country. However, the most effective way for a local business to go global...
5 Ways to Use Emojis in International Marketing
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international...
Translating Emojis: 6 Tips for Emoji Localization
People love adding an emoji to their online comments. Emojis (or emoticons) might seem to be straightforward and just a bit of fun. However, these small symbols can mean different things to people in other countries. They...
Translation, Localization, and Transcreation Have Important Distinctions
Global brands spend a lot of money to create engaging online content for their target audience, but resonating content with an international audience is tricky and requires creativity. While translation plays a vital role...