Do you think the auto-translate feature works well enough to translate your professional website? Think again…
Many professionals can often forget to localize visuals. It’s not enough to just effectively translate and localize your text. It’s important to understand that images can have different meanings in different cultures and that they
Effective web localization adapts specific online content to fit target markets across the world and crosses linguistic, cultural, and physical borders in so doing. Localization is more than simple translation. When you localize, you’re also
The Russian market is one of the largest in the world. If you want to grow your company internationally, you’ll surely want to access it sooner rather than later and begin to think about localizing
When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting multilingual
Price localization is a very important factor when it comes to expanding your business to a global market. Price localization has to exist in two main categories – local currency and local value of the
Mobile apps have indeed become a part of our everyday lives. Every remote corner of the world has more access to mobiles than it does to desktops. Therefore, mobile apps are in fact the big
E-Commerce is a sector that went from ambiguity to revolutionary in less than a decade. The phenomenon isn’t limited to the west alone. For instance, in a country like India, e-commerce has been rapidly snatching
You’ve probably spent a ton of effort to make your website as appealing as possible to the local demographic. That’s a great step and you should pat yourself on the back for it. Your local
Localization is the process of adjusting the characteristics and properties of a product to suit the needs of the social, cultural and political dimensions of a particular culture. Localization is a highly profitable practice that
In a globalized economy, it is very easy for most companies to penetrate a foreign market. However, not all of them get it right. The biggest mistake these companies make is to assume that their
The worldwide web has made it possible for you to access a marketplace that is virtually unlimited. Now, which business owner would actually say no to the possibility to capturing more customers for his brand
Getting website localization right requires planning and proper execution. To make sure your localization efforts are rewarded, read through this guide. Know your target market Like a great comedian, figure out who your target market
Also known as internationalization, localization can be regarded as a process employed to adapt the company’s software to the various linguistic, technical and regional requirements of a particular target market. The companies achieve this by
France is the new (post-Brexit) second-in-command e-commerce market in the European Union behind the economic powerhouse of Germany. This means that localizing for France should be on your international expansion agenda. Who Speaks French? French,
It might be time to say ‘hola’ to Mexico with its vast (and growing) marketplace that might be a good fit for your goods or services. However, to successfully connect commercially with Mexicans is not
Localization managers have challenging jobs that require knowledge in several fields: linguistics, IT, finance, and human resources. They handle projects, workflows, budgets, client communications, and collaboration with international professionals. Effective localization management necessitates a clear
As the world continues to witness more and more waves of COVID-19, businesses have realized the importance of staying relevant to target audiences online. Never before has the need for localizing your website been so
Businesses today are driven by data, which means, data has become a valuable resource. Naturally, this puts data in the cross-hairs of unfavorable elements. If you’ve been keeping track of the news, you’re likely to
In this age of digital business and mobile marketing, it is not enough to have a website and mobile application to draw in customers. Competition is quite high, with new trends emerging every day for
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