Retention marketing can also be referred to as loyalty marketing or lifecycle marketing. Retention boils down to keeping your customers involved, happy, and spending on your products or services. You can increase retention...
Website Localization Best Practices
Why You Need Website Localization As more and more people worldwide are able to access the internet, your website will become an increasingly more valuable asset. Your website has the ability to attract new audiences,...
eCommerce Localization Best Practices
If you want to succeed in doing business in a different country, you must pay attention to eCommerce localization. This means localizing your website to conform to a country’s unique language and cultural norms. Thinking...
Translation Context: Why it Matters
Translation Context - Take a Walk in a Translator’s Shoes Because technology has enabled the world to become more interconnected, companies are finding the prospect of international expansion more appealing than ever. In...
Mobile Localization: Why it Is Important
Today, businesses are expanding their reach like never before thanks to the digital tools that consumers are using, including mobile devices. When you have a geographically diverse organization, localization of your website...
Creating a Effective Content Localization Strategy
So, you want to run a successful business that runs on an international level. You create content, trying to engage your target audience overseas but, for some reason, your content localization strategy is ineffective. Why...
Why a Style Guide Matters to Your Global Brand Message
Most international businesses employ a pool of writers to write marketing content for their websites, social media posts, ads, and other written materials aimed at customers and prospects. However, each writer will have...
Marketing Localization: Your Ultimate Guide for Success
Without marketing localization, your marketing campaign is already a failure. Why? No matter how much time, effort, and creativity you’ve put into your marketing campaign, targeting a single territory is a waste of...
Everything You Want to Know About Real-Time Translation
Language translation has come a long way from the Yahoo! Babel Fish back in 1997 to the current scene where Artificial Intelligence is playing a major role. Language translation has in fact advanced so much so that now you...