The Meaning of Colors Across Cultures

The Meaning of Colors Across Cultures

People have an intimate relationship with the meaning of colors. We have our favorite hues that we like to wear. When we go outside, we recognize the meanings of some colors automatically – the color of a traffic light or...

5 Tips for Content Marketing in Germany

5 Tips for Content Marketing in Germany

Marketing in Germany is a popular jumping off point for many companies entering the European marketplace. It’s a good choice because Germany is Europe’s most populous nation, largest economy, and home to Europe’s biggest...

The ABCs of Global Video Localization

The ABCs of Global Video Localization

Digital video is one of the most effective online marketing tool When compared to other marketing methods, studies show that videos produce 66% more qualified leads per year and a 54% increase in brand awareness. Therefore,...