When localizing your website or app, just translating keywords from your original content into another language is not enough for a solid SEO strategy in the target market. Your SEO strategy should include conducting...
Why Your Localization Team Should Tailor Your Copy
It’s unreasonable to expect your translation and localization team to produce translations that are a carbon copy of your original content and still manage to resonate with the market they’re localizing for. In reality,...
Why Global Expansion Is So Challenging
Going global is a challenge for any business. If you’re struggling with global expansion, you may be wondering if it’s even worth it. However, the question to ask is not Why is it so hard?, but rather, Why did we think it...
What Is a Translation Management System (TMS)?
A Translation Management System (TMS) is software platform that automates the process of translation. It supports complex translation projects and eliminates the repetitive and laborious tasks involved in manual...
8 Localization Tips to Reach Your Target Audience
In today’s interconnected world, there is immense potential for your business to expand its market share beyond geographical boundaries and capture shoppers that have been previously inaccessible. But all of this depends on...
Why Multilingual SEO in India is Important
India is the second-largest online market in the world after China. Did you know that India now has 560 million online users, and this vast country is just getting started? Because a significant percentage of the population...
Everything You Want to Know About Real-Time Translation
Language translation has come a long way from the Yahoo! Babel Fish back in 1997 to the current scene where Artificial Intelligence is playing a major role. Language translation has in fact advanced so much so that now you...
Why Translating Title Tags and Meta Descriptions are Crucial for SEO
The primary purpose of Title Tags and Meta Descriptions are to make a reader want to click on a link and read more. These short snippets of information are a key factor in helping a page to rank and to invite more visitors....