Data has is now one of the world’s most valuable resources because of the increasing digital transformation of international industries. Consumer data could be thought of as the new oil driving the Fourth...
Marketing to Women Around the World
For years, many advertisers have relied on marketing to women by using stereotypes and impossible beauty standards. Brands relied on a strategy of shrink it and pink it when designing products for women. However, women are...
The Best International Market Entry Strategy
Whether you’re formulating a new international market entry plan or you’re already operating on a global scale, here’s an essential piece of advice. When considering a potential new market, you need to analyze data at the...
American or British English: Does it Matter?
George Bernard Shaw created the oft-repeated phrase that the United Kingdom and the United States of America are two countries separated by a common language. His compatriot, Oscar Wilde, noted that: We have really...
The Importance of Email Localization
One popular marketing strategy is the email campaign. In 2018, more than 280 billion emails were sent globally every single day, and this figure is projected to increase to over 347 billion in 2023. To achieve marketing...
5 Ways to Use Emojis in International Marketing
Emojis are small digital pictures designed to express emotions, feelings, or concepts without using text or sound. The power of these little icons is so remarkable that brands are increasingly using emojis in international...
Translating Emojis: 6 Tips for Emoji Localization
People love adding an emoji to their online comments. Emojis (or emoticons) might seem to be straightforward and just a bit of fun. However, these small symbols can mean different things to people in other countries. They...
Translation, Localization, and Transcreation Have Important Distinctions
Global brands spend a lot of money to create engaging online content for their target audience, but resonating content with an international audience is tricky and requires creativity. While translation plays a vital role...
5 Benefits of a Cloud Translation Management System
The present-day business world is driven by globalization, a process that’s rapidly breaking down geographical boundaries and bringing together various actors on to one world stage. As business organizations across the...
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