The Chinese are going places, literally! Just consider that in 2017, Chinese tourists numbered 143.04 million and they spent $257.7 billion on international travel. Moreover, these statistics represent a mere 10.7 percent of the overall Chinese population. These numbers make it pretty clear that Chinese tourism is having a big impact on the travel industry and businesses worldwide that cater to foreign tourists.
Why Is Chinese Tourism Increasing?
What Does Chinese Tourism Mean for the Travel Industry?
As more and more Chinese people begin to travel, the international travel industry will have to come up with ideas to make them feel welcome. For instance, some destinations have already made it easier for Chinese tourists to qualify for a visa; others have even gone so far as to waive the need for a visa. Thailand has worked with the Chinese embassy to develop signboards and instruction boards that make things easier for Chinese tourists. Countries as diverse as Brazil and Zimbabwe are heavily investing in their tourism industry, with a focus on bringing in more Chinese tourists.
The Chinese Are Big Spenders
With Chinese travel tastes becoming more oriented towards experiences, shopping isn’t driving the tourism sector like it used to. There is also the fact that Chinese tourists have to undergo stringent customs checks when they arrive back in their home country. Moreover, cross-border e-commerce has made foreign goods far more accessible in China. However, luxury, cosmetics, and gaming are some of the sectors still benefiting from Chinese travelers.
Because of their spending power, Chinese tourists have a great impact on certain domestic markets. Even more interestingly, they tend to travel when the rest of the world isn’t on holiday, which is great for businesses outside of China. Businesses need to make a note of this and start prepping to cater to the Chinese traveler/customer.